Enter Martyn Lawrence Bullard’s West Hollywood home, the birthplace (and now the showcase) of his new line of window treatments

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It’s possible that Martyn Lawrence Bullard spends as many days of the calendar year traveling outside of his historic West Hollywood home as he lives there. It’s all in the name of research for designer AD100, who finds most of the inspiration for his interior projects and product launches, the 12 and more, in distant lands. His last start six exclusive fabric designs for the Shade store, launched this week, is no different.

But that latest project had a hiccup: pandemic lockdowns barred all travel plans, forcing Bullard to develop the collection not only on national soil, but literally inside his own home. Ideally, Bullard told AD PRO, “The great thing about traveling is that the memories stay with you forever, so they are always a constant source of inspiration for me.”

The Nomad Stripe fits perfectly into Bullard’s living room black and white palette.

Photograph courtesy of The Shade Store

Past trips to North Africa, along with the memories gathered, have given artistic insight to many of the new models. The nomadic stripe, for example, derives its streak pattern from the hand-made carvings on African wooden shields, while hand-woven Moroccan textiles, masterfully warped and woven to form a basket-weave texture, have influenced the Tangier fabric. Weave.

The Tangier Weave pattern provides a beautiful texture like a Roman lampshade in the kitchen.

Photograph courtesy of The Shade Store

The light is beautifully diffused through the transparent Sahara Stripe fabric.

Photograph courtesy of The Shade Store

The resurgence of pandemic crafts and appreciation for past hobbies also made an impression. “During that time, we had to catch our breath and look back on things that took more time and thoughtfulness rather than the rush of everyday life,” Bullard said.

Transferring that perspective to the traditional fabric and furniture industries of today, he continues, “everything is done in a hurry because people want things immediately. But for me, I wanted our product to feel like time had passed, that we put a lot of time, experience, love and passion into creating these things that have these beautiful textures.

The Bullard team hand painted the Boho Vine pattern, available in blue, beige and pink colourways, exclusively for the Shade store.

Photograph courtesy of The Shade Store


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